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Screenshot: Wednesday/Netflix
People like Wednesday, it seems. The series, from Smallville masterminds Alfred Gough & Miles Millar (with a bit of help from executive producer Tim Burton, who directs several episodes) has been a massive, record-breaking hit for Netflix. No joke: Stranger Things 4 once held the crown for first-week hours viewed with an astonishing 335 million. Wednesday came in 341.2. Who saw that coming?
Wednesday Addams | Official Trailer | Netflix
There was never any reason to believe that the show wouldn’t be at least a modest success. Though it’s been some time since he’s had the kind of blockbuster movie success of his earlier days, Burton’s name still commands respect and carries instant brand association. Plus, The Addams Family is never far from pop culture consciousness, with a couple of animated films each doing very respectable business in 2019 and 2021. Even without a direct connection, this show harkens most closely to the beloved Barry Sonnenfeld movies of the 1990s, even casting Christina Ricci in a supporting role—but those movies are around 30 years old. The early reviews for Wednesday were good, but not exclusively so…all of that adding up to the sense that the show might do well, but I’d never have guessed that it would do all-time great streaming business. (We can probably credit TikTok for a lot of it.)
Wednesday’s monster success (no pun intended) is the kind of rare event that keeps television executives on their toes—the fact that we can all still be surprised by the success of a show means that they haven’t figured out the secret formula just yet, which means they’ll have to keep trying to make new and (hopefully) interesting things. Here are 11 other inexplicable hits from recent decades.
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