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Runway Influence is a premier branding and marketing agency that boasts an enviable global network of today’s most celebrated models, celebrities, and influencers.
Presented by Ernest Sturm
Social media has revolutionized how businesses promote their products and services in today’s digital age. With the rise of influencer marketing, brands no longer solely rely on traditional advertising methods to reach their target audience. Instead, they are partnering with influential personalities on social media to showcase their products and increase brand awareness.
As a result, the influencer marketing industry has experienced explosive growth in recent years, with more and more brands recognizing the importance of collaborating with top influencers, celebrities, and supermodels. But how do you find the right people to partner with?
This is where Runway Influence comes in. Based in Los Angeles, Runway Influence is a premier branding and marketing agency that boasts an enviable global network of today’s most celebrated models, celebrities, and influencers. From Candice Swanepoel to Alessandra Ambrosio, Sara Sampaio, and Emily DiDonato, the agency works with some of the most well-known names in the industry to help brands take their social media marketing games to the next level.
The impact of Runway Influence’s work can be seen in the brands it has partnered with, from established powerhouses like Adidas and McLaren to up-and-coming tastemakers like Talentless, Wildfox, and Joah Brown. With a focus on providing a wide spectrum of services, from brand development to influencer marketing campaigns, account growth, and influencer engagement, Runway Influence has quickly established itself as a one-stop shop for all your influencer marketing needs.
But what sets Runway Influence apart from other agencies in the space? For starters, they’re always ahead of the game. With a dedication to market research and a focus on staying ahead of the curve, Runway Influence constantly looks for new and innovative ways to help its clients succeed.
They also offer a range of services designed to accommodate their clients’ every need, from targeted account growth to organic engagement from top influencers, account verification on platforms like Instagram, TikTok, and Twitter, and even high-tier press and media in top publications.
One of the standout success stories from Runway Influence’s impressive portfolio was for the brand Wildfox Couture. The agency’s team of experts curated a selection of talented influencers and arranged a two-day Coachella shoot featuring models Rachel Cook, Jena Frumes, Kylie Rae, Celine Farach, and Kyra Santoro.
This campaign not only generated significant exposure for the brand but also produced visually stunning and engaging content. The influencers worked their magic, and their followers took notice, resulting in an incredible spike in brand recognition and social media engagement.
“The girls did an amazing job, and our client was extremely happy with the results,” shares the agency’s founder and CEO. In fact, this attention to detail and ability to match the right influencers to the right brands is another factor in Runway Influence’s success.
“The key to successful influencer campaigns is, of course, the talent you book,” the CEO explains. “Not every girl or guy with a million followers will bring the needed and wanted results. Not every influencer will be good for your brand, no matter how extensive their reach is. We look not only for influencers with strong numbers but also talent that fits the brand and its image. We also focus on influencers who perform when it comes to generating exposure as well as ROI.”
The CEO’s background in luxury events marketing and running a nationwide events company, Runway Waiters, only adds to the agency’s level of expertise. Through that company, the CEO has successfully built relationships with some of the world’s biggest and most luxurious brands in the world. From Tom Ford to Louis Vuitton and Rolls-Royce, Runway Influence has built lasting relationships with some of the most prominent brands in the world. However, this process took time.
“When I first started curating influencer marketing, I didn’t understand how you REALLY needed to personalize everything, including personalities,” shares RWI’s CEO.
“I had hired influencers for an event and didn’t realize how badly their personalities clashed and essentially was a mediator the entirety of the Instagram campaign. I essentially had a reality show on my hands in the worst way possible. I had to constantly soften situations and worked harder dealing with keeping things ‘nice’ than anything else.”
This experience was an eye-opener. It forced the team to critically assess the models on its roster and understand everyone’s needs and strengths. This enabled them to match people who work well together on different projects, a balancing act that has served the team well. Understanding the models’ personalities has also helped cultivate and foster positive relationships.
By leveraging these relationships and expertise, the CEO has scaled Runway Influence into a premier social media marketing company working with top model influencers in the US, UK, and Australia. The brand is responsible for some of the most successful influencer campaigns for some of the most renowned brands in the world today.
Like most businesses, COVID forced Runway Influence to pivot and improve its efficiency. “The pandemic forced a mindset shift, and we’ve worked hard to be flexible and creative during these trying times,” Runway Influence’s CEO shares.
“I think that’s the key to success—being flexible and pivoting rather than throwing in the towel when times get tough. If you can turn a problematic situation into an opportunity for yourself and others to grow, then success will surely follow.”
For them, the goal is simple: to make the agency a powerhouse in the influencer marketing space. They want to be known as the go-to agency for any social media branding and marketing needs, especially when it comes to booking top model influencers and celebrities. With technology constantly evolving, Runway Influence is poised to go wherever it leads, always striving to offer unique services that help its clients stay ahead of the competition.
In a world where digital and social media marketing plays a significant role in business development, Runway Influence is leading the charge. With their extensive network of top-tier talent and a commitment to innovation, they’re the agency you can trust to help you reach your target audience and achieve your marketing goals. Don’t miss out on the opportunity to take your brand to new heights with the help of this premier influencer marketing agency.
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