20 Years Ago, Nike and Oakley Made the Watches of
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Working out is objectively terrible. But working-out watches are a different story. Back in the 1990s and 2000s, brands like Nike and Oakley crafted sci-fi timepieces that were ostensibly for fitness purposes but looked—and still look—outrageously cool worn casually. And now, those futuristic watches are coming back in such a serious way that you don’t even need to have a Barry’s Bootcamp subscription to justify owning one.
I first fell in love with these watches through the Instagram account Prekesayangan, where Mansor Mohd R sells late-’90s and early-aughts pieces that are now considered “retro” (which definitely doesn’t make me feel old at all). I’m far from the only one catching on. “More people are getting interested in them, especially the Nike Triax Armored, but they’re getting harder to find now, hence the increase in prices for these watches,” Mohd R said over DM. “Judging by the amount of inquiries I get daily, so many people are starting to get interested in the Nike Triax watches. I started selling locally and now my customers are from all over the world!” Mohd R said he now receives anywhere from 10 to 20 direct requests a day for these pieces, and that new listings often garner about 100 inquiries.
No huge surprise: Nike makes the coolest-looking watches of the bunch. The company has a knack for merging function with radical (and, in this case, arguably ahead of its time) style. The asymmetrical Triax, which debuted in 1998, looks like it’s stretching in opposite directions. The “Armored” silver version of this watch, which Mohd R says is in high demand, looks especially like a piece of space-age equipment you’d unlock in a video game. (Blackbird Spyplane also gave these pieces a shoutout in a newsletter last year.) Another underrated option is the Swoosh’s Grand Cayman Dive, shaped like the underside of a UFO.
Of all its sporty contemporaries, however, sunglass maker Oakley threw itself hardest into the watch game. The brand heavily ramped up its watch offerings in the late ‘90s and delivered some truly outrageous designs that still look futuristic decades on. “One of [Oakley founder] Jim [Jannard]’s mantras was: ‘define problems, find solutions, wrap them in art,’” Oakley VP Brian Takumi said in a compelling Highsnobiety feature on the brand’s scaly Time Bomb.
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Want more insider watch coverage? Get Box + Papers, GQ’s newsletter devoted to the watch world, sent to your inbox every Thursday. Sign up here.
Working out is objectively terrible. But working-out watches are a different story. Back in the 1990s and 2000s, brands like Nike and Oakley crafted sci-fi timepieces that were ostensibly for fitness purposes but looked—and still look—outrageously cool worn casually. And now, those futuristic watches are coming back in such a serious way that you don’t even need to have a Barry’s Bootcamp subscription to justify owning one.
I first fell in love with these watches through the Instagram account Prekesayangan, where Mansor Mohd R sells late-’90s and early-aughts pieces that are now considered “retro” (which definitely doesn’t make me feel old at all). I’m far from the only one catching on. “More people are getting interested in them, especially the Nike Triax Armored, but they’re getting harder to find now, hence the increase in prices for these watches,” Mohd R said over DM. “Judging by the amount of inquiries I get daily, so many people are starting to get interested in the Nike Triax watches. I started selling locally and now my customers are from all over the world!” Mohd R said he now receives anywhere from 10 to 20 direct requests a day for these pieces, and that new listings often garner about 100 inquiries.
No huge surprise: Nike makes the coolest-looking watches of the bunch. The company has a knack for merging function with radical (and, in this case, arguably ahead of its time) style. The asymmetrical Triax, which debuted in 1998, looks like it’s stretching in opposite directions. The “Armored” silver version of this watch, which Mohd R says is in high demand, looks especially like a piece of space-age equipment you’d unlock in a video game. (Blackbird Spyplane also gave these pieces a shoutout in a newsletter last year.) Another underrated option is the Swoosh’s Grand Cayman Dive, shaped like the underside of a UFO.
Of all its sporty contemporaries, however, sunglass maker Oakley threw itself hardest into the watch game. The brand heavily ramped up its watch offerings in the late ‘90s and delivered some truly outrageous designs that still look futuristic decades on. “One of [Oakley founder] Jim [Jannard]’s mantras was: ‘define problems, find solutions, wrap them in art,’” Oakley VP Brian Takumi said in a compelling Highsnobiety feature on the brand’s scaly Time Bomb.
