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About Defined Creations

"I want you to wear our brand with the mindset of knowing; knowing who you are and where you are going, and let that confidence guide you in becoming the best version of your ideal self"

It is a state of mind - a mind muscle connection

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If you are anything like me you reach a point in your life where you have no idea where you’re going or who you are, mine was in college. I was a student-athlete, an “Undeclared” student-athlete. I thought I would have time, that something would ‘come up’. As an athlete whether a mental or physical one, you are taught early on that only a few of us really make it. I was one of the ones that didn’t. I could not understand why but the answer was simple, I had no plan. I assumed it would just happen and my skills would take care of the rest. Once I realized a plan was needed I began to write. The more I wrote the clearer who I was and where I was going became. I was defining myself. I was creating the person I wanted to be and who I innately was; on paper. Now all I needed was to put my plan into action. As I am sure you already know with any goal there are obstacles, roadblocks, and detours. Staying on track was my main focus. I learned through audiobooks that daily affirmations were the ticket. So I scribbled words on paper and plastered them on my bedroom walls and mirrors. I was unhappy, I needed more. My goals were special and I wanted to remind myself of them and my focus with an unwavering passion. While creating this version of myself and defining his who he was I realized that I was literally becoming a ‘Defined Creation’! All I needed was a symbol, something that represented what I stood for. I entrusted in a team which produced our famous ‘Rising Sun’ or to some ‘The Dawn’ logo. In which I completely adore. Now, every time I see this logo I am reminded of my goals past and present. With that dear reader, I want you to wear our brand with the mindset of knowing; knowing who you are and where you are going, and let that confidence guide you in becoming the best version of your ideal self! Be Defined. Create Your Life.

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